A series of articles, published by the AIA California Council (aiacc.org), intended to help architects better explain architecture to other people, with the goal of increasing their appreciation of the buildings that give us such joy and wonder and satisfaction. We want people to like the buildings we design, because, speaking candidly, we want them to ask us to design more of them.
Part 1: Divergent Mindsets
Part 2: Reason and Effect
Part 3: Coming to Terms
Part 4: What the Client Wants
Part 5: How Architects Think
