Advancing Talent: Integrated Professional Development
In many architecture firms, professional development is separated from marketing and business development. It would be better to think of them as interrelated, because each is about sharing expertise. Marketing and business development are about sharing the expertise of your firm with the wider world, and your firm’s expertise is the collective expertise of your staff. And the most effective form of professional development is honing one’s expertise by sharing one’s expertise—since the best way to master something is to explain it to someone else.